Gaana roped in the singing legend for a unique social media engagement
India’s first ever Jugalbandi campaign on Twitter, caught the imagination of the entire nation. Gaana.com provided its followers an opportunity to show their appreciation the ‘boys in blue’ along with Kailash Kher. Participants cheered for Indian team with their tweets while Kailash turned those into a song live! Have a look on such an amazing Jugalbandi http://bit.ly/1qmUWHW This unique activity on twitter with the hashtag- #JeetegaIndia reached 14 million viewers, this activity trended for 8 long hours and garnered over 278 million impressions.
Although sadly, India lost the Semi-finals, they
played really well and the fans had no reason to complain. From the music
composer Sulaiman Merchant to news channels like CNN-IBN, journalists and
eminent anchors, everybody cheered for India through #JeetegaIndia. Some
really quirky and creative lyrics were shared for the maestro to execute. One
of Kailash’s song ‘Toota Toota Ek Parinda’ was turned into ‘Toota Toota Ek
Wicket to Aise Toota, Ke phir Judh Na Paya’.
Even the legend Kailash Kher himself enjoyed the gig
to the hilt, and every song for him was like an anthem pumping the nation with great
energy and strong determination. This rare treat which perfectly amalgamated
the thrill of an classic encounter, eulogized by one of the best voices in
Bollywood made fans on social media go berserk.
In less
than five hours, over 17,000 tweets with song requests reached Gaana.com, turning
it into a highly successful campaign. In a first time case, a campaign forged
such an intense connection between sports and music.
* PFA screenshots of conversations by brands and celebs that used the
hashtag - #JeetegaIndia
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Radio City 91.1
•
SAB TV
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Abhijit Majumder (Managing Editor, Mail Today)
•
Mohit Yadav IFS (Indian Dilpomat, Squash
Player)
•
Sulaiman Merchant (Popular Indian Music
Composer)
•
Lakme India
•
Akash Soni (Anchor @ IBN7)
•
Box Office Detail
•
Shivam Vij
•
Kamala Sripada (Journalist @ IBN7)
•
Shweta Bhattacharya (Broadcast Journalist @
Network18)
•
Zee TV Middle East
•
Anchal Vohra (Senior Anchor @ CNN-IBN)
•
Telugu Filmnagar
•
Times Now
•
Mrityunjoy Jha (Journalist @ IBN7)
•
CNN-IBN News
•
Sumit Awasti (Deputy Managing Editor @ IBN7)
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